How Not to Do Corporate Entertainment
Posted on Jul 23 19
If you’re planning a corporate event, there are two ways to make it really memorable.
The first is to make it completely awesome. The second is to make so outrageously awful or dreary that it goes into posterity as an example of what not to do.
The good thing is that no matter how necessarily lengthy and tedious informative the speeches need to be. And no matter how seriously the catering company mess up (E. coli notwithstanding!). Stellar entertainment can turn around any event.
So, how can you avoid corporate do disaster and make sure that your entertainment is completely up to scratch?
5 Common Mistakes When Booking Corporate Entertainment
Booking an act without a plan B
To give credit, a lot of companies completely understand how important a part of an event entertainment can be. They invest time, money and effort into selecting an act that is just right for the tone of the event and the ethos of the brand. But they forget about the ‘what ifs’. What if the comedian gets laryngitis, the frontman breaks his leg, or the whole band has accidentally been double-booked? If you’re working with individual acts, you can find yourself with no support and no recourse. By working with a small agency like Earcandy, all those what ifs are taken care of. With highly talented and professional support artists available for every element of every act, our clients are never left disappointed.
Not considering space
Space needs to be a primary concern when organising any event. Not just in terms of whether the venue is big enough to accommodate all the guests. But whether your entertainment is right for the performance space. Do you really want to lose a solo acoustic performer on a stage suited to the Albert Hall? Can you really imagine a nine-piece new soul ensemble squeezing onto a postage stamp? You don’t want to first face these issues on the day of the performance. Earcandy offer a range of bands of various genres, but among our most popular are our frontline acts. They deliver the sound of a full Motown or soul/funk collective, bur with specially pre-recorded backing tracks, the two live performers require very little space on the night.
Not confirming bookings
So, you’ve planned everything. You’ve spoken to all the vendors. You know what you’re doing. They know what they’re doing. And it’s all going to go swimmingly. Apart from the fact, that half these plans have been made six months in advance, one of your accounts has been taken over by a new member of staff and the details have been lost in the IT system somewhere. And the other vendor made a typo and has booked you in for the wrong day. If you don’t confirm, you’ll only discover these things when it’s too late. The Earcandy booking team is small, so we’re all fully appraised of every booking taken, making sure that the customer’s needs come first. We also stay in touch with clients, so you’re never left out of the loop. Not all agencies work that way.
Not checking sound restrictions
So, you’ve looked into the space. You’ve worked it all out and there is ample room for the seven-piece swing band of your choice. But on the night you’re running a little late. The band don’t start playing til 9.30pm. And at 10pm the venue pulls the plug. You’re in a semi-residential area and there are noise restrictions in place. And that is your entertainment done. There are plenty of really strong alternatives for venues where noise levels are an issue – acoustic acts, or maybe a silent disco. But knowing that is only of use to you if you know what you’re dealing with and can plan ahead.
Booking an act without knowing what you’re booking
There’s a lot to do when you’re planning a corporate event. Details can seem not to matter. And it’s quite common to book an act just so that you have an act. But making an indiscriminate booking can be disastrous. The band or performer may be utterly inappropriate – the language may be offensive or out of keeping with company ethos. You may even end up with a band intended for children. That’s assuming that the performers turn up at all. So, research. Check out customer reviews and testimonials. See what people are saying on social media. And make sure that you view any available artist performances online. That way you’ll know exactly what you can expect and be confident in your choices.
Quality entertainment can be a really important aspect of a corporate event. Yes, it helps to finish the event on a high. But its primary purpose is to reward. And to impress. It says ‘thank you’ to staff and/or suppliers for a year of hard work. It rewards customers for their loyalty. And it impresses upon all three the fact that the company really values them and is willing to invest in them. So, if you have a corporate event on the horizon, start planning now. And don’t scrimp on the entertainment.